There is a cue that gets passed down through yoga teacher trainings like a family heirloom. Every teacher uses it. Every student has heard it. And for the longest time, I used it too, without question, because it sounds right. It sounds wise. It sounds like exactly the kind of thing a yoga teacher should say.

What I eventually came to see is that this conversation about money, about comparison, about why someone else is cheaper, is almost never really about money. It is about timing. And timing, it turns out, is something no business coach will teach you.

There's a version of this story that starts with a teacher training certificate and ends with a tidy, "and then I began teaching." Priya Chaphekar's story isn't that one. "More than how I got into yoga," she says, "I'd say I just stayed long enough for it to change how I see everything."

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